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Small Stuff, big ambitions

Hellen Stirling-Baker outside her shop, Small Stuff
Hellen Stirling-Baker outside her shop, Small Stuff

Hellen is an entrepreneur and business owner, specialising in sustainable business. The founder of a trusted eco-conscious children’s store Small Stuff, Hellen has worked in the retail sector for over 15 years. With experience creating and building her own successful sustainable business, Hellen now works with other SME’s and micro businesses as a consultant to support their own sustainable business journeys. You can listen to Hellen’s new podcast This Sustainable Business via

At Small Stuff you’ll find a curated selection of beautifully made, ethically produced toys, books and clothing for littles ones aged 0–7. Every piece we sell has been carefully hand-sourced and is shared with you in a space where curious minds and sticky fingers are always welcome. From everything you see in the shop and online, to the way the business is run behind-the-scenes, they are committed to working in a way that is ethical and kind to the planet.

Noticing a gap in the market for a sustainable business, specifically within children’s goods, Hellen started thinking about how she could make her dream become a reality. This is when she visited the Business & IP Centre in Sheffield Central Central Library.

“The support I have received from BIPC South Yorkshire has been invaluable throughout the years. The access to systems and research via their computers and programmes was paramount during the start-up phase of Small Stuff. In recent years the one-to-one support and IP training has enabled Small Stuff to be successfully trade marked.”

  • Continue to grow and expand Small Stuff, both online and in real life by taking on more specialised staff to share the load.
  • Collaborate with the local community, support and engage with other local businesses, shoppers and residents to get Crookes high street on the map!
  • Travel and promote the business nationally, but going back to Small Stuff’s roots and utilising pop-up spaces and empty units around the country to promote the brand and our sustainability ethos.

To find out how we can help you to protect your business and how you can research your market and sector, get in touch

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