Taster Session: How to Conduct Market Research
- This event has passed.
Understanding your market can make the difference between success and failure in a business that’s starting up and Established businesses always need to be “one step ahead” of their customers – knowing what is happening to your industry and staying ahead of the trend could be the difference.
Through Business & IP Centre South Yorkshire you have access to a wealth of resources that will help you to research different aspects of your market – market size, customer attitudes, competitors, sector trends…
In this 60-minute session, we’ll introduce you to:
Mintel – They are the Experts in what UK consumers want and why they are buying. If you want to understand your consumers and their lifestyles– this is absolutely the go to database.
IBISWorld – UK market research reports, giving an overview of your whole sector. Outlooks and trends, market size, growth areas, challenges, key players.
Local Data Online – if you’re a retail or high-street-based business, considering the best place to locate your business, LDO allows you to look at location, compare different towns, see where your competition may be based.
These are a “taster” session of the Business Information Databases –
All of these are available free of charge in Sheffield Central and Crystal Peaks Library, Riverside – Rotherham and Library@thelightbox – Barnsley and coming soon to Doncaster Library.
Contact BIPC South Yorkshire on how to book a database session
This is a Zoom workshop
Please only book onto one of our events if you are definitely planning to attend. Spaces are limited and we want to make sure the businesses that really want this support get it.
I f you cant make an event, its no problem as long as you let us know before the workshop. If you sign-up and don’t attend an event, we will contact you afterwards to check in and if this happens more than once, it will jeopardise your ability to sign up to future events.